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In 1998, two graduate college students at Stanford College , Larry Page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to charge the prominence of web pages. The number calculated by the algorithm, PageRank , is a perform of the quantity and power of inbound links 21 PageRank estimates the likelihood that a given page will probably be reached by a web person who randomly surfs the web, and follows hyperlinks from one page to another. In effect, this means that some hyperlinks are stronger than others, as a better PageRank page is more likely to be reached by the random net surfer.