For ecommerce stores, online traffic is the lifeblood of the business — and the links pointing to your ecommerce site contribute significantly to your Google search rankings. That’s why link building is essential for success in ecommerce. With that said, link building...
PHOTO: exclusive-design Godzilla versus Mothra. Microsoft versus Apple. Pineapples versus pizza. There’s no shortage of great rivalries in the world. But for those of us concerned with optimizing workflows, few can match the ongoing debate between flow and iteration. ...
Last year when Hootsuite’s Sarah Dawley contributed a guest post here highlighting the five most important social media trends of 2020, she noted that private engagement channels – such as messaging apps and closed groups – were fast on the rise. This makes...
Imagine this scenario.You want to buy a faux leather sling bag.However, you’re not sure which brand is best.You go online, read reviews, and scour your local shops.You’re bombarded with ads, endless lists of brand X’s features and brand Z’s benefits, and the annoying...
Founder of Business Bravery, helping clients define and implement strategies to become the Luxury Influencer in their space. getty Despite the chaos and uncertainty of 2020, there was one business niche that came out unscathed. In fact, entrepreneurs in this niche...
Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer...
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