November 30, 2022

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Ford unveils new F-Series Super Duty trucks

2023 Ford Tremendous Duty F-350 Constrained

Ford

DETROIT – Ford Motor is redesigning a pivotal merchandise lineup, leaning on new computer software and linked information metrics, to raise profits in its business car or truck enterprise.

The Detroit automaker on Tuesday uncovered its 2023 F-Series Tremendous Responsibility trucks, a lineup of autos ranging from large pickups to business vehicles and chassis cabs that are employed for crisis response, towing and plowing, and design or utility work.

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The autos – section of Ford’s greatest-marketing F-Series truck lineup – are substantial-margin, crucial to retaining recurring fleet customers and a significant portion of Ford’s programs to develop its business small business.

“These are massively significant. Super Obligation is the dimension of profits of Southwest Airways, Marriott or Nordstrom. It is really a large aspect of the business enterprise,” Ted Cannis, CEO of Ford Pro, told CNBC. “And now we are bringing them into the electronic age.”

Cannis declined to disclose income for Ford’s Tremendous Obligation lineup, but Southwest, Marriott and Nordstrom most a short while ago reported yearly revenues of involving $14 billion and $16 billion. Ford noted much more than $136 billion in whole income in 2021.

Tremendous Obligation trucks have more than 50% market share in utility, mining, construction and crisis response vehicles, in accordance to Ford, citing information from S&P Worldwide Mobility.

The layouts of the new vehicles are notably distinctive on the exterior, that includes redesigned C-clamp lights and bigger grilles. But the most significant changes for Ford can not be observed by the naked eye, together with new electrical architectures, or brains, of the motor vehicles. The updates will give Ford the capability to introduce new program, data telematics and fleet administration applications, Cannis stated.

2023 Ford Tremendous Responsibility F-550 Chassis Cab

Ford

The software program equipment will help businesses track maintenance demands, automobile places, driver behaviors, squandered idle time and other metrics. Fleet operators also can established operation moments that would reduce the cars from starting off outside the house of approved times.

Such services are considered as major options for Ford to develop recurring income during the lifecycles of the autos – anything automakers these types of as Ford have been not able to achieve past standard maintenance and repairs by franchised sellers.

The mission of Ford Professional is to act as a a single-end shop for vehicles as effectively as the software package management that companies use to monitor them, Cannis claimed, laying the groundwork for subscription-based businesses and additional recurring earnings alternatives for Ford that have traditionally been the area of 3rd-celebration corporations.

The related attributes are powered by embedded 5G connectivity – a initial for pickups in the U.S — utilizing AT&T support and a Qualcomm modem.

2023 Ford Super Duty F-350 Minimal

Ford

“We’re centered on maximizing productiveness, maximizing the bottom line for corporations of all dimensions,” Raj Sarkar, Ford Pro normal supervisor of product or service advertising and marketing and method, claimed for the duration of a media briefing.  

Ford Professional is a single of 3 main enterprise locations for the corporation underneath CEO Jim Farley’s Ford+ restructuring system, which targets advancement and benefit generation in all 3 segments in the yrs to come.

The Super Obligation vans also aspect new interiors as perfectly as other trailering and towing updates – the two key to owners of more substantial vans. The new functions involve trailer navigation, which plots routes that can be securely navigated with specified trailer proportions and fat to keep away from probable problems with lower bridges and restricted turns, as nicely as a second backup digital camera that can be utilized when the tailgate of a truck is down.

Nevertheless Ford is investing billions in electric powered automobiles, the new vans are powered by one of 4 V-8 gasoline or diesel engines. Big vans these kinds of as Ford’s Super Duty are envisioned to keep on to be powered by conventional engines for the foreseeable potential.

The 2023 F-Collection Tremendous Duty is created at Ford assembly plants in Kentucky and Ohio. Pricing will be obtainable nearer to launch in early 2023. The setting up selling prices of the motor vehicles currently variety from about $40,000 to almost $100,000.

Ford unveiled its new Tremendous Duty items a day just after crosstown rival, Normal Motors, introduced updates to its 2024 Chevrolet Heavy-Responsibility pickup that is envisioned to go into creation the first 50 percent of upcoming year.

2023 Ford Super Duty F-250 XL STX

Ford