Farfetch is increasing spend on brand advertising, programmatic TV

Farfetch plans to ramp up marketing investment to grow awareness of its brand. The move comes as Amazon is also vying for a piece of the growing online luxury retail market. Addressable TV is likely to play a big factor in its media mix in 2021, Farfetch CMO Gareth...

How 2020 Changed B2B Marketing

You don’t need us to tell you that 2020 changed pretty much everything, from the way you think about social gatherings, to how you get your groceries, to what you think about teachers (their job is hard!), to how you manage your day-to-day work life. Along with...

How You Should Be Evaluating Your Content Marketing Success

More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured...