Founder and CEO of multi-award-winning content marketing AI startup Concured. getty Some audiences routinely skip paid listings; others use plug-ins that block them. Yet, many casual browsers fail to spot the “ad” moniker in front of a sponsored headline...
Farfetch plans to ramp up marketing investment to grow awareness of its brand. The move comes as Amazon is also vying for a piece of the growing online luxury retail market. Addressable TV is likely to play a big factor in its media mix in 2021, Farfetch CMO Gareth...
CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. getty Unless you’ve dabbled in public accounting, it’s unlikely Benford’s law has ever crossed your mind. Uncovered in the 1880s,...
You don’t need us to tell you that 2020 changed pretty much everything, from the way you think about social gatherings, to how you get your groceries, to what you think about teachers (their job is hard!), to how you manage your day-to-day work life. Along with...
More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic has to be measured...
For many small businesses, 2020 was a year of stagnancy, business upsets, and loss, if not failure and bankruptcy. But, that horrible year of unprecedented challenge is behind us and 2021 looms large in our future if we have the best marketing strategies in place to...
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