June 19, 2024


Savvy business masters

Essentials of a good web design

11 Essential Elements for a Good Website - Web Design

A good website should deliver its communication directly while engaging the caller to achieve the intended goal. Good website design includes things like thickness, color, fonts, graphics, simplicity, and usability. When designing a website, many important factors affect its appearance. A well-designed website can motivate visitors to take action by increasing their trust. Make sure your website is designed for usability (style and aesthetics) and ease of use to create a great rock-solid experience (functionality). Here are some tips to keep in mind when planning your next website design. 

1. Website objective 

User needs must be tailored to your website. Each page should have a concise and clear objective to help users connect with your offerings. What should your website achieve? Do you offer helpful material in the form of “How To Guides”? Is the website offering entertainment, e.g. Sports coverage, or are you trying to sell something to users? While websites can serve different purposes, they all serve some basic purposes.

  • Describe the work of art
  • Build your reputation
  • Marketing for lead development and post-purchase support

2. Navigation

Users utilise navigation on websites as a wayfinding method to find the information they are looking for. Effective navigation is necessary to keep visitors on a website. If a website’s navigation is challenging, visitors will give up trying to use it and search elsewhere for the information they need. The navigation should be simple to use, consistent, and clear throughout each page.

3. Visual hierarchy

Visual hierarchy refers to the arrangement of items in order of importance. Size, color, imagery, contrast, typography, white space, texture and style are used to achieve this. One of the most important functions of a visual hierarchy is to create a focal point that shows the visitor where the most important information is.

4. F-shaped pattern

The F-based pattern is the most common way for website visitors to scan text. According to eye-tracking studies, the majority of what people see is in the top and left areas of the screen. The F-shaped layout mimics our natural reading pattern in the West (left to right and top to bottom). A well-designed website will accommodate the reader’s natural scanning pattern.

5. Content

A good website has both good design and good content. Great content can attract and influence visitors, converting them into customers, by using compelling language.

6. Load time

Visitors leave the website if they have to wait for the website to load. Nearly half of web visitors expect a website to load in two seconds or less, and they may leave a website that doesn’t load in three seconds. Optimizing images will make your website load faster.


Here is hoping that you have understood the bare essentials of what we call as good web design. If you are a website owner and need help to make your website brilliant, do not feel inferior in asking for help from a web design service provider. They will ensure that your website follows the best practices and that it stands out from the rest