Marketing firearms is a delicate balance of catering to the needs of two different types of customers: those looking for advice on how to buy and use a firearm, and those interested in purchasing new items. Firearms businesses are unique because they have distinct customer personas with their own set of needs. In this article, we’ll break down some marketing tips that will help you better target your ideal customer.
Targeting Strategies For Each Type of Customer
For those looking for advice on how to buy and use a firearm, you’ll want to include as much helpful information in the blog post about your product.
Secondly, if you’re marketing new items, promote them at every opportunity! Create sales promotions that will draw in new customers while enticing existing ones with limited-time offers or exclusive discounts. Think of this tactic like any other type of advertising campaign: promotional emails and social media posts should be targeted exclusively towards one specific customer persona rather than both types simultaneously.
Targeting your sales means knowing as much about your customer demographic as possible.
Using SEO To Your Advantage
There are two ways that firearms businesses can leverage SEO best practices when writing content: by utilizing keywords relevant to their niche (i.e., “firearms”) in strategic places throughout the post and by including an SEO tag within an HTML header.
SEO tags are meant to provide search engines with additional information about your site, such as keywords you want it to index, meta descriptions for each page on your site (i.e., the title of blog post), etc…
You also need to remember to add content on a regular basis and make sure that is valuable to the customers.
Using Sales Promotions:
One way to engage returning customers or bring in new ones is through sales promotions like “Buy One Get One Free” deals, store credit programs, free shipping offers, or something as simple as sending out regular emails promoting special offers each week.
Promoting New Items:
A great way for firearms businesses to attract new customers is by advertising new items on social media. Find a way to show off the newest firearm or gear in your store and share that post with friends, family, coworkers, acquaintances, and everyone else online.
You can also promote new models of older items, like a new barrel for an existing firearm.
These are just a few of the strategies that firearms businesses can use to gain an edge in an overly competitive market.